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About this item

• The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production.
• It is known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes.
• Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures. It is one of the most-copied baits in history.
• Identical fish-catching action and buoyant body. Excellent cover-deflecting ability. Proven performer and timeless design.
• Great for shallow water fishing. 3 different sizes, weights, depths and hook sizes.

The Cotton Cordell Big O is the original square-lip crankbait and sold more than 1 million lures during its first season of production. Short, squared lip deflects off cover. Effective on all types of bass and other gamefish. One of the most-copied baits in history.